Archive for the ‘advertising’ Category

Praise the Givers; Shun the Receivers

December 23, 2013 Leave a comment

Bully: Use superior strength or influence to intimidate (someone), typically to force him or her to do what one wants. Source

Comments from bullies on bullying:

  • “I was just kidding!”
  • “I did nothing wrong.”
  • “They’re being too sensitive”

Bullying and cyberbullying have become prominent in the last five years. Far too often, we hear another story on the news about the unfortunate result of bullying in some form.

What constitutes bullying? According to the National Centre Against Bullying:

  1. Physical bullying
  2. Verbal bullying (includes name calling, insults, teasing, intimidation, homophobic or racist remarks, or verbal abuse.)
  3. Covert bullying
  4. Cyberbullying

Despite the amount of awareness bullying garners, people seem to not fully understand what bullying is. Sure, the term bully is defined above. A single definition is not uniform across the world.

Each individual defines bullying differently. Everyone has a tolerance level for the amount of ‘teasing’ or ‘jokes’ one can handle in one moment, one day, or over time.

No one in the Miami Dolphins locker room Jonathan Martin was feeling bullied during his near two-year term with the team.

Jade Stringer was a well-liked, attractive middle-schooler. Stringer was not immune to bullying; she was bullied for being pretty. Stringer is no longer with us.

Bullying may start with something as simple as a ‘light-hearted comment’ or ‘witty tweet.’

A Minneapolis agency recently did a social experiment around giving and receiving. Through twitter, (from the agency):

  • Include #give in your tweet and we’ll donate $10 on your behalf to help fight cyber bullying — through Pacer’s National Bullying Prevention Center.
  • Include #receive and we’ll cut you a check for $10, no strings attached (well, aside from a little grief on Twitter).

Results from the campaign: of the first 150 responders, 139 chose to #give. 11 chose to #receive with some asking permission to donate to a cause of their choosing.

An individual chose to group the #receive-rs together and call them Grinches. (NOTE: original tweet from @sjmino has since been deleted)

Another individual knew how they’d be looked at for receiving before stating their intentions:

This individual figured they were evening out whatever karma may come against them for wanting to receive.


We have no idea why this individual or others chose to receive (outside of the individuals donating the money elsewhere). To some, an extra $10 could be the reason someone can buy Christmas presents for their family, put a meal on the table, or buy gas to commute to/from work.

This social experiment as it’s being called had good intentions. A cyberbullying organization benefitted to the tone of $1,390 along with plenty of awareness.

What also resulted from this was what appears to be a company of superior strength using influence to get people to act how they want.

Was the lump of coal necessary, Space150? What about the grief? Is that really needed?

No. No it was not.

Next time anyone does a social experiment, especially when benefitting an anti-cyberbullying organization, avoid the bullying behavior.


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My 7,000th Tweet Can be Yours, If The Price Is Right!

June 7, 2010 1 comment

Yes, the title does not lie.

Last week, in a moment of creativity, I decided that I would try and sell my 7,000th tweet.

What could this mean for the potential buyer?

  • You will reach my 1,600+ followers, with the overwhelming majority of them being in the Minneapolis/St. Paul area.
  • These followers include influencers in the marketing, advertising, professional sports, and television world.
  • Large amounts of awareness and potential conversation about your brand, message, and/or product.

The big question: how will we track success? This largely depends on your objective. For example: if your objective is awareness, we can measure tweets, re-tweets, and overall conversation.

This is something I will be willing to do every 500th tweet, which at the rate I tweet, will not take too long.

Right now, I have 6,970 tweets, which means you, Mr. Company, Mrs. Small Business, and Cousin Corporation, need to act quickly!

Please email me at, connect with me on twitter: @jasondouglas, connect with me on Facebook: Jason Douglas on Facebook, on connect with me on LinkedIn: Jason Douglas on LinkedIn.

Remember, only 25 tweets separate you from some great, affordable exposure to my network.

I already have one offer for my 7,000th tweet, so hurry now!

Note: all messages will have to be approved before sending public.

Highest bidder wins!

I look forward to hearing from you soon.

~Jason Douglas