Archive for the ‘Uncategorized’ Category

Find Out If Your Twitter Followers Are Fake

Ever since Mitt Romney and his communications team was exposed for purchasing Twitter followers, the legitimacy of every accounts following has been increasingly criticized. In a recent article on Yahoo, well known individuals including President Barack Obama, Mark Cuban and the founders of Twitter were exposed as having a significant percentage of their following deemed as fake or inactive with fake follower percentages reaching as high as 32%.

An issue with fake followers is how affordable and easy it can be to acquire thousands of fake followers. Many individuals still believe that a large following is the key to success on Twitter or social media. That is simply not true. If someone’s following is largely fake or inactive, their following and their potential impact becomes diminished. I strongly recommend not purchasing followers. Compare it to purchasing links for SEO value; it is a tactic no one recommends and could hurt your reputation in the long run.


Yahoo used Status People’s Fake Follower Check to analyze the accounts. Just log-in to your Twitter account and authorize the application to sync with your account to receive data on yours or other accounts.

I ran my Twitter account and was pleased with the outcome: 1% fake, 10% inactive, 89% good.

I spoke about fake Twitter followers and other topics today on 96.3 KTWIN (play at the 4:10 mark)

Where do you rank?


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Categories: Uncategorized

The Role of Social Media and Technology in the Boston Marathon Tragedy

April 16, 2013 2 comments

April 15, 2013 is a day which will not be forgotten for generations to come. A terrorist attack occurring at mile 26, near the end of the Boston Marathon has changed countless lives and altered history. 

Social media played a significant role in the tragedy. That was not the surprising part. Many people found out about the evolving tragedy on a social media channel (including myself). Quickly, images of the first and second explosion surfaced followed by images of the seriously injured. Video of both explosions were spreading fast through Twitter, YouTube and Facebook. Vine videos even made an appearance. 

The act of sharing photos and videos was not a surprise. The location of the blasts coupled with the mass amount of people watching the final steps of the marathon looking for loved ones with their phones and cameras out created a perfect storm for documenting the tragedy. The average person became a journalist by chance with their device acting as their publishing tool. While there are risks that come from sharing content from non-authoritative people, most of what was shared was accurate. There was a New York publication that egregiously missed the post. 

What was and has been a surprise to me: how social media was used to communicate the situation from law enforcement accounts. The Boston Police used their Twitter account request video of the finish line, update the situation at the JFK library which was briefly linked to the bombings, and give instructions to people near the area. The fact that Boston Police chose social media as a viable option in a moment of crisis is a big deal. I will argue social media took a step forward in becoming even more mainstream and trustworthy. 

The FBI is currently asking for any and all photos and videos from the crime scene to aid in their investigation. This is similar to the JFK assassination where the FBI asked for all video from the murder scene. However there are more than a few cameras compared to what was present during the JFK assassination. Will there be a Zapruder equivalent with this tragedy? 

Additionally, Google released a people finder exclusive to the Boston Marathon where you were given two options: check on a loved one, or submit information on someone. This helped near 5,500 people be accounted for in a very chaotic time. 

The events on April 15 were unfortunate on unimaginable levels. With the assistance of social media and technology, relevant information was able to spread quickly possibly saving lives, and potentially finding the terrorist who committed this unthinkable act. 

I was on 96.3 KTWIN in Minneapolis this morning discussing this topic. Listen to my thoughts about social media’s role in the Boston Marathon tragedy

Thoughts are with those impacted. 


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A Return to Writing

Yes, it has been a while since my last blog post. Yes, it has been far too long. My apologies.

To be fair, I have posted blogs on the BlueSpire Marketing site (my employer) since my last post. Blogging has not been completely foreign from my world.

The BlueSpire blog serves a purpose. This blog serves another purpose. It is time to get back to writing here.

Please join me, yet again, on this lovely platform. I promise an interesting ride for all to enjoy!


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Categories: Uncategorized

Favorite Photo of Myself

September 11, 2011 Leave a comment

Here you go, #tweetnmeet friends 🙂


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2010 Year In Review for Jason Douglas

December 29, 2010 Leave a comment

As 2010 comes to a close, here comes the time of the year where people choose to reflect on the positives, negatives, and moments that has a short or long-term impact on their lives. Let me act as if I am the first one to do this.


  • I saw a Minnesota Vikings playoff win in January over the Dallas Cowboys. Remember when those teams were Super Bowl contenders?
  • I traveled to New York for the first time.
  • #unfollowgate
  • I attended the stadium opener at Target Field, which was a dream come true.
  • I saw Conan O’Brien on his comedy tour in May at the Orpheum, my first time there.
  • I fell in love.
  • I ran in and completed Grandma’s Marathon; my first, and definitely not my last.
  • I had another birthday, my 28th to be exact.
  • I helped a friend get a job.
  • I was quoted in the Star Tribune and Pioneer Press multiple times.
  • I was interviewed by MPR twice (made it in one of two articles).
  • I was interviewed by WCCO, and was the inspiration for a Good Question as well.
  • I continued to grow as a professional.
  • I continued to grow as a person.
  • I met new friends.
  • I got rid of bad friends.
  • I ate lots of free pizza at Green Mill. Yum!
  • I had my first relationship anniversary.


  • I watched the Minnesota Vikings blow the perfect chance to go to the Super Bowl. I lost five years off my life that day.
  • Twins Opening Day.
  • Car transmission repairs.
  • Inconsistent workout patterns.
  • Was stabbed in the back (figuratively) multiple times.
  • Still at home.

I could expand on each of those positives and negatives. However, I know you don’t want to read The Memoir of Jason Douglas, 2010 Edition. I don’t blame you. Just know that based on every event, experience, interaction and situation above, I learned plenty which will help me become a better man in 2011.

Overall, 2010 was a very great year; one of the best on record. There were some moments and events that tarnish the year to a degree, which is very unfortunate. There’s plenty I’m not posting about, as I want to protect those involved. I am proud of what happened in 2010, and hope that a great foundation was built for the future; most notably 2011.

I’ll explain more about my 2011 Goals/Resolutions in my next post.


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Categories: Uncategorized

#Unfollowgate: How This Effects The Minneapolis/St. Paul Online Community

March 17, 2010 31 comments

True story. There is Watergate, Monicagate and numerous other ‘gates’. There has been no ‘gate’ that has captivated my attention. There has been no ‘gate’, until today that I have been involved in, until #unfollowgate.

In the last couple months, I have noticed certain people who have been quick to comment on certain tweets I have sent out. Monitoring the situation, I evaluated what I was sending, was it useful, entertaining and/or relevant? I overanalyze most everything in my life, so adding this to my plate was not ideal. Regardless, I never want to offend anyone, and try my best to be conscious of what I say.

That did not help.

This morning, I had someone tweet the following:

I just unfollowed @jasondouglas Checking in at work on FourSquare violates my view of ICEE #NothingPersonal.

I was shown this by a co-worker, who was as stunned as me. Being unfollowed is not uncommon. Being called out and made an example of to the world over something as petty as checking in on Foursquare where I work however, is bothersome.

Before moving forward, for those who do not know what ICEE stands for, here are the definitions:

  • Inspire
  • Connect
  • Entertain
  • Educate

All of the above are great rules to abide by when tweeting. It would be nice to have your tweet achieve all of the above. It is more difficult to inspire, connect, entertain, and educate in 140 characters than the average person would assume.

What is gained by calling someone out for not following your interpretation of the above ‘rules’? Isn’t unfollowing someone the opposite of connecting?

One person tweeted this to the unfollower:

so then what tweets don’t Inspire Connect Entertain or Educate? I think that covers any kind of tweet thats been written.

Agreed. I find it difficult to not achieve one of the four ICEE guidelines in any tweet that myself and any other Twitter user has ever sent.

In my experience in the social media community, I have been met with open arms by almost everyone I have connected with online and in real life. I have built and am building some great relationships with people I would not have been connected to if not for social media.

When someone calls me out, uses my name, and accuses me of not being inspiring, not being a connector, not entertaining, and not educating — all the while telling me it is not personal — I strongly disagree with that. Online or off, when you use someone’s name and use accusatory language, no matter how subjective it is, you have made it a personal attack.

This is why I monitor the conversation around my name in most every online channel. I need to make sure that my name is not being smeared by anyone. This is something I highly recommend doing ASAP; check to see what comes up in search results on Google, Yahoo, Bing, and others; see if there are any groups or fan pages created talking about you or people with the same name. Make sure you own your name. You are a brand.

Once the above tweet was sent out, I had 20 DMs in my inbox within the first five minutes asking if this was real. Unfortunately, it is.

When I attended the Minnesota Business/LaBreche Reputations event with guest Chris Brogan last month. Brogan made a statement about the Minneapolis and St. Paul online marketing community: We do not collaborate, we are too exclusive. It is a lot easier to fight a war with a large army. By not working together, the MSP area is not at the top of the online marketing communities where it belongs.

Behavior that I experienced today is exactly what Brogan was talking about. The MSP community does not benefit from someone trying to throw someone under the bus for self promotion. That is not how an individual becomes a true influencer. Any community that has people like that actively participating in the community is not a healthy community. If the MSP community wants to become a legitimate leading community, behavior like this must cease.

After numerous tweets from my army supporting me (thank you all :-))  the person tweeted the following:

“I won’t be publicizing my ICEE theory removes. Tweets should Inspire Connect Entertain Educate. Apparently is causing a stir.”

I wish he had thought of that before attempting to humiliate me.

I feel sad knowing our great community took a step back yesterday. I hope that our community learns from this and are able to take two steps forward.

This is not the first #Unfollowgate in the history of Twitter. I want to hear your #Unfollowgate story. How was it handled on both sides? Was there a reconciliation?


So My Mom Joined ‘Tweeter’… I mean Twitter…

March 12, 2010 4 comments

I believe my Mom meant Twitter; I am going with that anyway.

Two days ago, my Mom and I were talking about random topics. Suddenly, I hear her slip in ‘so I joined Twitter today… I’m following you…’. I did a double take when Mom said that. It was in fact true, my Mom was the newest person on Twitter!

For a moment, I was excited to hear this. I thought it would be a good way for my Mom to get involved in the social media world. I then thought “oh crap! My Mom can stalk me on here!”

It made me think for a minute: am I the only one with a parent on Twitter? I did a twitpoll about it, of which had surprising results. Of the 13 respondents, eight had a parent on Twitter. That seemed like a high number to me. I know that many of my friends have parents on Twitter; the fastest growing demographic on Facebook is the 35+ group. On Twitter, my perception is that it was a community dominated by youth. That perception is becoming more wrong by the day.

With my Mom on Twitter, it will not be a game changer. She has no idea how to tweet. Yes, she can look at my stream, then question me about it later, or ask about what my friends are saying, or ask what RT means. I welcome her to the community, and hope that they welcome her with open arms.

I hope she knows what she got herself into 🙂