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Posts Tagged ‘@celebboutique’

Kenneth Cole, Meet Celeb Boutique!

Early February 2011, popular fashionista Kenneth Cole tried to be witty by comparing the uprising in Cairo, Egypt to the release of his 2011 spring collection. Kenneth Cole tweet fail
Lessons were to be learned, right?

Fast forward to July 20, 2012. A day that will be remembered for the horrific events in Aurora, Colorado where at least twelve have died in attendance of The Dark Knight Rises after a gunman went on a frenzy. Celeb Boutique appears to have done something similar to Kenneth Cole’s tweet fail. See below (image from Joel Feder).

Clearly, nothing was learned here.

Minutes ago, @celebboutique came out with a response and apology (below).

This response took almost two hours. And the tweet was blamed for not checking why Aurora was trending? Unacceptable.

This is a perfect example of why people who run social accounts for brands, whether it is internal or through an agency, training is necessary. People need to listen first before posting. LISTEN! Had that been done, there would not be the uproar against Celeb Boutique.

Have we finally learned our lesson, social media folk?

My thoughts are with the people impacted by the tragedy that unfolded earlier this morning.

Jason

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