Archive for the ‘online marketing’ Category

Praise the Givers; Shun the Receivers

December 23, 2013 Leave a comment

Bully: Use superior strength or influence to intimidate (someone), typically to force him or her to do what one wants. Source

Comments from bullies on bullying:

  • “I was just kidding!”
  • “I did nothing wrong.”
  • “They’re being too sensitive”

Bullying and cyberbullying have become prominent in the last five years. Far too often, we hear another story on the news about the unfortunate result of bullying in some form.

What constitutes bullying? According to the National Centre Against Bullying:

  1. Physical bullying
  2. Verbal bullying (includes name calling, insults, teasing, intimidation, homophobic or racist remarks, or verbal abuse.)
  3. Covert bullying
  4. Cyberbullying

Despite the amount of awareness bullying garners, people seem to not fully understand what bullying is. Sure, the term bully is defined above. A single definition is not uniform across the world.

Each individual defines bullying differently. Everyone has a tolerance level for the amount of ‘teasing’ or ‘jokes’ one can handle in one moment, one day, or over time.

No one in the Miami Dolphins locker room Jonathan Martin was feeling bullied during his near two-year term with the team.

Jade Stringer was a well-liked, attractive middle-schooler. Stringer was not immune to bullying; she was bullied for being pretty. Stringer is no longer with us.

Bullying may start with something as simple as a ‘light-hearted comment’ or ‘witty tweet.’

A Minneapolis agency recently did a social experiment around giving and receiving. Through twitter, (from the agency):

  • Include #give in your tweet and we’ll donate $10 on your behalf to help fight cyber bullying — through Pacer’s National Bullying Prevention Center.
  • Include #receive and we’ll cut you a check for $10, no strings attached (well, aside from a little grief on Twitter).

Results from the campaign: of the first 150 responders, 139 chose to #give. 11 chose to #receive with some asking permission to donate to a cause of their choosing.

An individual chose to group the #receive-rs together and call them Grinches. (NOTE: original tweet from @sjmino has since been deleted)

Another individual knew how they’d be looked at for receiving before stating their intentions:

This individual figured they were evening out whatever karma may come against them for wanting to receive.


We have no idea why this individual or others chose to receive (outside of the individuals donating the money elsewhere). To some, an extra $10 could be the reason someone can buy Christmas presents for their family, put a meal on the table, or buy gas to commute to/from work.

This social experiment as it’s being called had good intentions. A cyberbullying organization benefitted to the tone of $1,390 along with plenty of awareness.

What also resulted from this was what appears to be a company of superior strength using influence to get people to act how they want.

Was the lump of coal necessary, Space150? What about the grief? Is that really needed?

No. No it was not.

Next time anyone does a social experiment, especially when benefitting an anti-cyberbullying organization, avoid the bullying behavior.


Follow Jason Douglas on Twitter

Like Jason Douglas on Facebook

Connect with Jason Douglas on LinkedIn

Listen to Jason Douglas on SoundCloud


Prevent Your Twitter And Social Media Accounts From Hacking

Today, another major hacking occurred to a trusted news source, the Associated Press. This particular hacking was not light in its messaging. A tweet stating “Breaking: Two Explosions in the White House and Barack Obama is injured” was sent at 12:13pm CST resulting in thousands of RT’s, the stock market briefly crashing 143 points, and a world fearful of another potential terrorist attack.

Quickly, White House and AP staff confirmed the tweet was baseless and a result of a hack.

This is not the first time a major brand has been hacked. Burger King’s twitter account was hacked in February, and numerous Major League Baseball accounts were compromised in 2012.

How does this happen? Often times, hacking results due to weak passwords. This is not the sexy, technical answer expected. Other reasons include giving permission to third party applications to find out various pieces of information about your account: who isn’t following you back, top connections, your Twitter crush, etc.

In the Associated Press case, this could have been a focused initiative by an unknown group who first attempted to steal AP journalist passwords. Mike Baker, AP reporter tweeted “The AP Hack came less than an hour after some of us received an impressively disguised phishing email.”

There is another side to this story: Twitter appears extremely vulnerable to hacking. Earlier in 2013, Twitter reported 250,000 account passwords had been compromised by hackers and issued no further comment. In June 2012, popular professional networking site LinkedIn endured a security breach impacting 6.4 million users and their passwords.

Quick tips for users to prevent hacking

  • Change your passwords every 90 days
  • Avoid using the same password for all of your accounts
  • Avoid using a family members name that someone close to you could easily guess
  • Use numbers, upper and lower case letters, and symbols (when allowed)

All social networking sites must be serious about preventing what feels like constant hacking. Two-factor authentication is one solution. This would enable the social channel to send a text verification code to your phone or email after you log in to ensure you are the owner of the account. Adding an extra layer of security may prevent numerous hacking attempts, until the hackers find another way.

Have you been hacked or compromised before? Share your story in the comment area below.


Follow Jason Douglas on Twitter

Follow Jason Douglas on Facebook

Connect with Jason Douglas on LinkedIn

Listen to Jason Douglas on SoundCloud

London Olympics Ban Volunteers From Social Media? My Thoughts on 96.3 KTWN.

January 9, 2012 4 comments

An announcement today by the London Olympics Organising Committee (LOCOG) stated that the 70,000 unpaid volunteers will not be able to use social media to mention details of their location, their role or any backstage information about athletes, celebrities or “dignitaries” on social media. However, the volunteers are welcome to disseminate any official London 2012-sanctioned information to their followers.

As a social media strategist, I have some educated opinions on this topic. This is where 96.3 KTWN comes into play. I have been invited to give my professional opinion on this during Tuesday’s morning show with Eric Perkins and Tony Fly at 6:30am.

I would love to get your thoughts on the Olympic volunteer ban. Share a comment that is worthy and I will mention it on the air. Hope you listen in and share your feedback!

Update: I have a link to the audio for my radio debut. Listen in and enjoy. Maybe you will hear me on the radio again in the very near future! Thank you all for your support!

Jason Douglas on 96.3 K-Twin


Jason Douglas on Twitter

Jason Douglas on Facebook

Jason Douglas on LinkedIn

Minor League Search, Professional Results

January 5, 2012 Leave a comment

Earlier this week, I was searching for a history of all minor league sports teams that have been in Minnesota. Some that come to mind: the Minneapolis Millers baseball, St. Paul Saints baseball, Minnesota Moose hockey, and the Minnesota Thunder soccer club.

However, in my search, I did not find any of the above mentioned in the first four results on Google. I did find the Minnesota Wild as the highest ranked team.

Minnesota Wild minor league search result

I found it a bit humorous as there have been many minor league players promoted to the professional club and have times made it feel like it was the Houston Aeros skating and not the Minnesota Wild. Of course, that has no bearing on the search result.

If the Minnesota Wild is aware of this, they should not be happy about their ranking for this term. The only mention of minor-league affiliates on the Wikipedia page is regarding the Houston Aeros and Bakersfield Condors on the third paragraph.

I wonder if putting the one sentence mentioning the minor-league affiliates lower in the post would help change the ranking.

That is my odd search result of the week. Other than the Rick Santorum search controversy, have you seen anything odd that caught your eye?


Jason Douglas on Twitter

Jason Douglas on Facebook

Jason Douglas on LinkedIn

How To Get the New Facebook Timeline

September 22, 2011 7 comments

On September 22, Facebook announced their latest revisions which include integration with Spotify, Netflix and an overhaul on the user timeline. Access for all will be rolled out on September 30th. I am not patient enough to wait nine days for the latest and greatest version of Facebook. I thought “how would someone get access to the new  Facebook?”

Here is an idea: Google “how to get access to new Facebook.” Or, keep reading below.

I found an article from the Huffington Post which includes a video and a list of what to do. Below are the steps I followed to get access:

  1. On Facebook’s search bar, type in “Developer.” Click on the first result. Then click “Allow” to give the Facebook app access. In the next few steps, you will become a developer for a minute. Check that off the bucket list!
  2. When in the Facebook Developer App, click on “+ Create New App” button. Fill out the App display name and description. While nothing will be made public, be safe and name the app after yourself.
  3. Agree to the Developer privacy agreement. Don’t take the time to read it. You are only delaying and depriving yourself out of new Facebook.
  4. On the left side, click on “Open Graph” and type in a test verb and noun for your new app.
  5. Run through a few pages of new app information. There is no need to enter anything here. Keep on saving changes and continuing. The quicker you do this, the quicker you have new Facebook!
  6. Once completed, go back to your profile. It may take up to ten minutes, but you should have a prompt at the top of your old timeline to view the new Facebook! Hooray!

The above process is what worked for me. For those who do not want to play developer for a few minutes, there is another, yet slower way to get access: sign up for beta access where there is no guarantee on how long it will take to gain access.

Note: when you publish your timeline, only others who have followed the above steps to launch the new timeline for themselves will be able to see your new timeline. Everyone else will see the old profile.

Thanks to the Huffington Post for clearly documenting the process.

After you gain access, take the quick tour, play around and share your thoughts on Facebook’s latest and greatest version of itself.


Jason Douglas on Twitter

Jason Douglas on Facebook 

Jason Douglas on LinkedIn

Testing From the Minnesota Blogger Conference

September 10, 2011 Leave a comment

Sitting in the Mobile Blogging session at the Minnesota Blogger Conference with @ojezap.

This post was created from the WordPress android app. Hope it looks good!


Welcome Back, Hellos and Goodbyes from Jason Douglas

April 21, 2011 10 comments

Welcome back, hello and goodbye, all in the same sentence? Yes. Everything in that sentence and title applies to everything that’s been happening in my life. Let me explain:

Welcome back refers to my tenth return to the blogosphere. It has come to my attention that when I posted new content on here, people actually read it. Add that knowledge to my passion for writing, and that equals me promising to make more time for writing. It makes sense to spend more time doing things you love and are passionate about. If you read it, I will write it. I thank you all who have, will and continue to read my content.

Hello refers to a few new additions and changes in my life. First: I have a new phone. I switched from the iPhone 3gs to the HTC Inspire. With the relationship I and many others have with their phone, this was a big move to make. I am enjoying the android network and have already sold my iPhone on Craigslist for a significant profit.

Hello, new apartment! I am very happy to report a move that is long overdue. At the end of this month, I will be moving to Golden Valley to a newly renovated apartment. Highlights include new laminate wood flooring, new stainless steel appliances, an incredible amount of closet space, a third floor view of the pool, and no roommates 🙂 With my new place located under a mile away from the West End area, I expect to become a regular at Crave, Cooper and Pei Wei. An apartment warming party is already in the works.

Goodbye is something you say when you are leaving. With that said, I am very proud to report a move that came out of the blue. Today marks an end of an era, as I am leaving my role as the Online Marketing Manager at Spyder Trap Online Marketing.

Hello is what you say when you start something new. I will be joining the team at Nina Hale as their Search Marketing Manager starting April 25.

I am extremely proud of my time at Spyder Trap, spanning over the last two years. I have been able to work with great clients, including Children’s Hospitals and Clinics of Minnesota, Shock Doctor, UnitedHealth Group, among others. I am very lucky to have led the search marketing and social media marketing groups to where it stands today.

When I started at Spyder Trap in March 2009, I was the second salaried employee in the history of the company. Two years later, Spyder Trap has 14 employees. 700% growth speaks for itself. I am very proud to have been a major player in the company’s growth. It is something I will be able to look back on and always be proud of.

I am extremely proud of the work I completed at Spyder Trap. Despite some individuals beliefs, the quality of work I completed was good very good great. Fortunately for myself and the clients, the numbers support the claim and make that statement indisputable. It is one of the main reasons why I love the online marketing industry: the numbers do not lie.

I will miss the relationships and the clients at Spyder Trap. However, there are opportunities that come around that are too good to pass up. Spyder Trap was that opportunity in March 2009. Nina Hale is that opportunity in April 2011. I am very excited to start at Nina Hale on April 25. There is no limit to the success I will have at Nina Hale.

I want to thank Mike Rynchek and Spyder Trap for giving me the opportunity. Looking back, I consider this to be a rare relationship where both parties won. I wish Spyder Trap nothing but the best in the future.

New phone. New living space. New job. There’s a saying that bad things happen in threes. So do good great things.

We’ll talk soon, friends. I promise.