Bully: Use superior strength or influence to intimidate (someone), typically to force him or her to do what one wants. Source
Comments from bullies on bullying:
- “I was just kidding!”
- “I did nothing wrong.”
- “They’re being too sensitive”
Bullying and cyberbullying have become prominent in the last five years. Far too often, we hear another story on the news about the unfortunate result of bullying in some form.
What constitutes bullying? According to the National Centre Against Bullying:
- Physical bullying
- Verbal bullying (includes name calling, insults, teasing, intimidation, homophobic or racist remarks, or verbal abuse.)
- Covert bullying
Despite the amount of awareness bullying garners, people seem to not fully understand what bullying is. Sure, the term bully is defined above. A single definition is not uniform across the world.
Each individual defines bullying differently. Everyone has a tolerance level for the amount of ‘teasing’ or ‘jokes’ one can handle in one moment, one day, or over time.
No one in the Miami Dolphins locker room Jonathan Martin was feeling bullied during his near two-year term with the team.
Jade Stringer was a well-liked, attractive middle-schooler. Stringer was not immune to bullying; she was bullied for being pretty. Stringer is no longer with us.
Bullying may start with something as simple as a ‘light-hearted comment’ or ‘witty tweet.’
A Minneapolis agency recently did a social experiment around giving and receiving. Through twitter, (from the agency):
- Include #give in your tweet and we’ll donate $10 on your behalf to help fight cyber bullying — through Pacer’s National Bullying Prevention Center.
- Include #receive and we’ll cut you a check for $10, no strings attached (well, aside from a little grief on Twitter).
Results from the campaign: of the first 150 responders, 139 chose to #give. 11 chose to #receive with some asking permission to donate to a cause of their choosing.
An individual chose to group the #receive-rs together and call them Grinches. (NOTE: original tweet from @sjmino has since been deleted)
— space150 (@space150) December 16, 2013
Another individual knew how they’d be looked at for receiving before stating their intentions:
— steve lam (@notstevelam) December 16, 2013
This individual figured they were evening out whatever karma may come against them for wanting to receive.
— Jon Peterson (@jp_pete) December 16, 2013
We have no idea why this individual or others chose to receive (outside of the individuals donating the money elsewhere). To some, an extra $10 could be the reason someone can buy Christmas presents for their family, put a meal on the table, or buy gas to commute to/from work.
This social experiment as it’s being called had good intentions. A cyberbullying organization benefitted to the tone of $1,390 along with plenty of awareness.
What also resulted from this was what appears to be a company of superior strength using influence to get people to act how they want.
Was the lump of coal necessary, Space150? What about the grief? Is that really needed?
No. No it was not.
Next time anyone does a social experiment, especially when benefitting an anti-cyberbullying organization, avoid the bullying behavior.
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Fast forward to July 20, 2012. A day that will be remembered for the horrific events in Aurora, Colorado where at least twelve have died in attendance of The Dark Knight Rises after a gunman went on a frenzy. Celeb Boutique appears to have done something similar to Kenneth Cole’s tweet fail. See below (image from Joel Feder).
Clearly, nothing was learned here.
Minutes ago, @celebboutique came out with a response and apology (below).
This response took almost two hours. And the tweet was blamed for not checking why Aurora was trending? Unacceptable.
This is a perfect example of why people who run social accounts for brands, whether it is internal or through an agency, training is necessary. People need to listen first before posting. LISTEN! Had that been done, there would not be the uproar against Celeb Boutique.
Have we finally learned our lesson, social media folk?
My thoughts are with the people impacted by the tragedy that unfolded earlier this morning.
An announcement today by the London Olympics Organising Committee (LOCOG) stated that the 70,000 unpaid volunteers will not be able to use social media to mention details of their location, their role or any backstage information about athletes, celebrities or “dignitaries” on social media. However, the volunteers are welcome to disseminate any official London 2012-sanctioned information to their followers.
As a social media strategist, I have some educated opinions on this topic. This is where 96.3 KTWN comes into play. I have been invited to give my professional opinion on this during Tuesday’s morning show with Eric Perkins and Tony Fly at 6:30am.
I would love to get your thoughts on the Olympic volunteer ban. Share a comment that is worthy and I will mention it on the air. Hope you listen in and share your feedback!
Update: I have a link to the audio for my radio debut. Listen in and enjoy. Maybe you will hear me on the radio again in the very near future! Thank you all for your support!
On September 22, Facebook announced their latest revisions which include integration with Spotify, Netflix and an overhaul on the user timeline. Access for all will be rolled out on September 30th. I am not patient enough to wait nine days for the latest and greatest version of Facebook. I thought “how would someone get access to the new Facebook?”
Here is an idea: Google “how to get access to new Facebook.” Or, keep reading below.
I found an article from the Huffington Post which includes a video and a list of what to do. Below are the steps I followed to get access:
- On Facebook’s search bar, type in “Developer.” Click on the first result. Then click “Allow” to give the Facebook app access. In the next few steps, you will become a developer for a minute. Check that off the bucket list!
- When in the Facebook Developer App, click on “+ Create New App” button. Fill out the App display name and description. While nothing will be made public, be safe and name the app after yourself.
- Agree to the Developer privacy agreement. Don’t take the time to read it. You are only delaying and depriving yourself out of new Facebook.
- On the left side, click on “Open Graph” and type in a test verb and noun for your new app.
- Run through a few pages of new app information. There is no need to enter anything here. Keep on saving changes and continuing. The quicker you do this, the quicker you have new Facebook!
- Once completed, go back to your profile. It may take up to ten minutes, but you should have a prompt at the top of your old timeline to view the new Facebook! Hooray!
The above process is what worked for me. For those who do not want to play developer for a few minutes, there is another, yet slower way to get access: sign up for beta access where there is no guarantee on how long it will take to gain access.
Note: when you publish your timeline, only others who have followed the above steps to launch the new timeline for themselves will be able to see your new timeline. Everyone else will see the old profile.
Thanks to the Huffington Post for clearly documenting the process.
After you gain access, take the quick tour, play around and share your thoughts on Facebook’s latest and greatest version of itself.
Sitting in the Mobile Blogging session at the Minnesota Blogger Conference with @ojezap.
This post was created from the WordPress android app. Hope it looks good!
Another Twitter hoax occured Friday afternoon at 4:49pm CDT with The Script Kiddies taking credit for hacking into the NBC News Twitter account, spreading erroneous reports of a plane attacking Ground Zero in New York, NY.
This comes on the weekend of the tenth anniversary of the 9/11 tragedies. Image of the hacked NBC News Twitter feed below.
The tweets are false and no plane has been hijacked or crashed at Ground Zero.
The Script Kiddies are listed as based out of the UK. The group was behind a Fox News Twitter hoax claiming the death of President Barack Obama during the July 4th weekend earlier this year.
Update: 5:10pm CDT: The Script Kiddies twitter account has been suspended by Twitter.
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